Shop, Promotional & Trading Card Mounts
Mounts on this page usually require the outlay of real-world money. Exclusive mounts are offered for sale in the Blizzard Shop and also sometimes as incentives in Blizzard promotional events, such as World of Warcraft Collector's Editions, the Recruit-a-Friend program and the Trading Card Game (now discontinued).
Blizzard Shop mounts may purchased directly in-game, using the store button on your toolbar. They may also be purchased on the web at the US Shop and EU Shop. Some are offered in packages with companion pets, so be sure to check the 'Bundles' section of the shop.
An exclusive mount has been offered in the World of Warcraft expansion Collector's Editions and Digital Deluxe Editions since Mists of Pandaria. The older Collector's Editions are often now very hard to get, but you may be able to find them for sale by third parties occasionally. The older Digital Deluxe editions are usually also discontinued by the time the next expansion is available for pre-sale.
These are promotion mounts that don't fit into other categories, including BlizzCon, Scroll of Resurrection (now discontinued), subscription offer, and other game rewards.
You may may pick one of these mounts as a reward for using the Recruit-a-Friend (RaF) button on your in-game friends list to successfully recruit someone to the game. The recruit must pay for three more months of game time (previously two) before you can claim your reward. Once you're eligible, after a delay period*, an automated in-game service will direct you to a window where you can choose a mount (or pet) reward.
It is even possible to 'recruit' yourself by using your existing Battle.net email address on the RaF form. Wait for the recruitment email, set up a new WoW account under your existing Battle.net account, pay for two months of subscription, and (after the delay period) claim your reward.
*Note that if your recruit signs up via subscription there may be a delay of many weeks (or months) before billing occurs and you can claim your mount. In our experience, the procedure seems to be much faster (only about one week) if the recruit applies two months of game time codes instead.
Trading Card Game
The World of Warcraft Trading Card Game (TCG) has now been discontinued, but mount 'loot' cards are sometimes still available through third party vendors such as WoW TCG Loot, WootLoots and eBay. Keep in mind, however, that the longer a TCG card has been out of print, the more expensive and harder it will likely be to find. These rare loot cards were only found in TCG booster packs, and carry unique codes that can be redeemed for mounts and other in-game items.
Loot codes are not currently redeemed on your Battle.net page; the procedure is far more complicated! You must first enter the code at the Promotion Code Retrieval Page which generates a second code which you must supply to Landro Longshot in Booty Bay in order to receive the mount. Be sure you select the right region and realm!